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How to get SEO Jobs That Pay $100 hourly: Ultimate Guide

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SEO jobs: How to succeed a made SEO career by specializing in feat a technical ability set
The world of computer program optimization and its several sub-categories of specialisms is as distinctive and varied as any business presumably may well be.
 
SEO offers an amazing career for the correct individuals, it’s young, spirited, and varied. In fact, as there’s no explicit career path into the business, you discover yourself operating with individuals from all backgrounds. That feature, in addition to several others, is what I like the foremost concerning operating in search.
 
This article, do you have to opt to follow the steps and resources I’ve provided, can lead you down associate degree accelerated career path. It’s labor, however, what success comes easily?
 
This article focuses a great deal on the abilities you’d have to be compelled to acquire as you learn, starting from basic to advanced. the abilities you’ll have to be compelled to get into SEO, begin a career at entry-level, and progress all the thanks to a senior role within the business.
 
How to get a remunerative job in computer program optimization and apace progress your career
 

Contents

Learn how to line up and put together your own web site.

Master Analytics and also the tools SEOs use to work out the SEO health of a web site.
Learn advanced technical subjects like regex, Xpath, and a few rudimentary cryptography skills.
Acquire skills in analysis disciplines like keyword analysis.

Learn how to market pages on-line mistreatment stretch and link building ways.

Get some coaching job and mentoring for soft skills: management, news, and consumer relationships.
This is not a beginner’s guide. For that, you may browse this comprehensive article on Moz. Use it to amass associate degree SEO’s vocabulary, and so you’ll be able to start.

Give your career a kickstart: focus

Let’s start on your career, shall we? Let’s begin with a very important lesson: focus.
 
This is a very important rule. There are fully no thanks to get smart at SEO apart from practicing the art yourself. whereas it’s useful to own a Twitter profile, use social media befittingly and meagrely.
 
Twitter is a wonderful tool to use to create contacts, build profiles, and friends within the business. Use it to remain up to now on vital business developments, however then go back to on with the $64000 day to day task of honing your craft.
 
While SEO is such a skills-oriented business, there’s associate degree equally vital lesson to be told concerning your career.
 
What will it fancy to get employment in SEO at Builtvisible?
Firstly, consider our careers page as we’re invariably hiring roles in SEO, Analytics, Content, style, and Development. Secondly, hear of this vital purpose from Geoff, MD at Builtvisible.
 
“I have a phrase, “hire the human being”. an easy phrase that keeps the U.S.A. between the lines once it involves whether or not or not somebody has the soft skills to be able to work on Builtvisible.
Competency is one factor, and with the proper investment in coaching may be educated quickly. The sympathy needed to figure collaboratively together with your teammates and establish meaning shopper relationships are a few things so much tougher to teach and is that the distinction between being smart at employment and shaping a winning career.”
 

Geoff Griffiths, MD Builtvisible.

 
Great SEO folks continue up to now via front expertise
An absolute necessity to being a decent SEO is that you’ve noninheritable front expertise of your own, all told disciplines of the work. This takes time. It additionally takes time to maintain the knowledge domain you’ve fastidiously designed.
 
The best thanks to keeping it up high of your information are to create your own online assets. I prefer to create sites and aspect comes with potential. There’s nothing just like the expertise of building your own little business. Outside of Builtvisible, I found myself centered on retail, and these days I manage 2 terribly winning comes, one on Shopify and one on Woocommerce.
 
So I feel during this recommendation noticeably. The thanks to getting started?
 
Build your online assets
Having an internet presence within the following areas can offer you ample house on the net to conduct your own tests and build a knowledge domain designed on vital first-hand expertise.
 
Get started by launching a private web site on WordPress (hosting recommendations here) or building your own hand-coded example of a webpage (using hand-loomed HTML, CSS, and JS).
 
When I was recruiting I invariably had a powerful personal preference towards folks that might tell ME however they’ve tailored or coded their sites.

How to get SEO Jobs

 
You don’t have to be compelled to be internet|an internet|an online} developer however you are doing got to be able to work with web developers.
 
Being able to debate problems in JS and CSS may be a helpful ability, however way more vital than that’s to easily be able to describe a bug, issue, or desired outcome. In time you’ll be writing the scope for associate degree implementation, let’s say for rel=”canonical”. It’s not vital that you simply might code that you simply self however it’s vital that you will describe what it’s, however it works in search and the way it ought to be tested.
 
I might add that you simply might produce well bestowed, skilled social profiles on Linkedin and Twitter – however, I don’t assume these area units significantly vitally. After all, they’re not tough to form, thus why would we have a tendency to assess you on them. If they were terrible, of course, that might be command against you.
 

Straight in at the deep finish

Now you’ve got your own web site, you’ve incontestible the way to created vital things like DNS (pointing a site name A record to a host) and, at the terribly least, the way to assemble associate degree out-of-the-box installation in WordPress.
 
This area unit helpful experiences as you’ll inevitably find yourself instructing a shopper to update their DNS records at numerous moments in a very project.
 
This is currently a decent chance to be told the way to create your platform. recently its terribly tough to start out in any basic context. you simply have to be compelled to throw yourself in at the deep finish.
 
Here area unit some tasks organized by basic, intermediate, and advanced that you simply ought to be able to complete mistreatment the sources I’ve provided. By the tip of this list, you’d sail any SEO interview, and while not a doubt moves your career forward at a fast pace.

Beginner

If you’re following a process having launched your new website, there are various configurations for tools, including analytics, that you’re going learn next.

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Add your domain to Search Console and verify using a DNS TXT record

Search Console is a way to manage the websites you own in Google. It’s a fantastic toolset and worth spending time in to fully come to terms with. Among the more useful features, Fetch as Googlebot, or in the newer version of Search Console, the URL inspection tool, gives you the option to update indexed URLs with new content. You can get server error data (for redirects) and get insight into the performance of your site:

google search consoleGo to Search Console here and follow the instructions to verify your site.

a verified site in search consoleI recommend using DNS TXT records to validate because they’re somewhat permanent. You can set it and forget, whereas HTML validation files or metadata can be overwritten and lost.

If you use the DNS method, you’ve also acquired the experience with DNS configuration, which is very handy!

Configure and install Google Tag Manager

Google Tag Manager is the go-to container for site owners wishing to deploy JS tracking scripts. A smart implementation of Google Tag Manager can dramatically increase the quality and relevance of the data you collect in Google Analytics. For example, you can develop your Google Analytics configuration with event tracking, custom variablescustom dimensionsenhanced Ecommerce and more.

Install the Google Analytics script via GTM

If you’ve installed Google Tag Manager, then adding Google Analytics is literally a case of knowing your GA id. It’s deployed in a few clicks. The process for that can be followed here.

Learning Google Analytics is, of course, quite a large task. It’s very intuitive however and with this guide to Analytics from Tom, you’ll be up to speed in no time.

Add event and goal tracking via GTM

Once you’ve found your feet with a basic GA implementation via GTM, you could consider configuring events and goals. For the implementation side of the process, try this excellent article on Bounteous.

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To become a true Google Analytics pro, I’d recommend you read everything Avinash Kaushik has ever written. Avinash’s common sense writing is non-technical and easy to understand. He’s always worked to justify analytics strategy and his “why would you not do this” approach to everything is incredibly difficult to argue with. For more technical guidance, Simo Ahava’s work on the subject is the go-to resource. Read everything he’s ever written!

To read even more from our expert Analytics team, head to the Measurement category here on Builtvisible’s blog.

Learn search operators in Google and how to use them to find problems with the indexing of a website.

Search operators can be used to tell you a great deal about the pages a search engine has found and indexed. They can be used to help you find pages that are duplicate, broken or shouldn’t be there at all.

How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 1

The site: operator in use as demonstrated by Joshua Hardwick at aHrefs.com.

This is the definitive list of working search operators from aHrefs.com.

Learn how to structure the “on-page” SEO of a page

On-page SEO seems reasonably simple, but it’s such a powerful tool to master. With good copy and a few revisions, you can find yourself outranking (or getting close to outranking) even the most authoritative web pages.

Try reading this guide from Backlinko or this classic article from Rand Fishkin.

The key to a great page is in the process, one that you largely learn by writing, and rewriting over and over. My favourite technique is discussed in this article about optimising category pages for SEO and in this article about keyword expansion with SEMrush’s API data.

Learn how to write good product copy and develop a process to target keywords on a page without cannibalising other pages

Speaking of process, for a general process on how to rank, I think this article is a good starting point. If you’re looking for a primer on keyword cannibalisation, this is a good one.

Writing good copy is hard. My usual approach is to understand a product fully before I put pen to paper, be sure to understand the benefits and the features of the item. When I’m reviewing a competitor’s product, I always to try to classify their benefits as objections to be handled in my copy.

For a good how-to on product copywriting, check out this article by Ian Lurie.

Intermediate

You should now be pretty familiar with the day to day aspects of managing a website, dealing with analytics and should be somewhat more confident in making changes. The next section advises you where to look next:

Structure the internal links of a site to flatten your site architecture as much as possible (reduce the number of links a spider must traverse in order to crawl a page)

Building a better site structure has implications for better UX and SEO. Site architecture is a subject I’ve been talking about since 2010. It’s probably about time I updated this article, but the principles are still the same:

How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 2

A site architecture diagram showing a site using improvements in link structure to reduce the hops between home page and the deepest layer of content to 3.

When learning about site architecture, pay close attention to issues that very specific verticals might experience. For example, in E-commerce, sites use faceted navigation. It’s important to build an understanding of what faceted navigation is and how query parameters in the URL can cause duplicate content.

Create a page that has information marked up with Schema data. Use Microdata or JSON-LD (know the difference!)

JSON-LD or Microdata can be used to enhance the snippets in search for your site’s results:

rich snippets result for sony wireless headphonesGetting rich snippets results is reasonably easy, provided that you’ve chosen the correct vocabulary for the page. All of the vocabularies you could possibly need are listed in our guide to the subject, here.

How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 3

Builtvisible’s Schema guide is the original and best industry guide on the topic.

Google’s documentation on the subject is excellent too.

Run a crawler tool (like Screamingfrog) and check that the canonical URLs and noindex directives are set up properly

Screamingfrog is my go-to crawling software. It has a very complete set of crawl tools and has useful custom extraction features too (we’ll come on to this in a moment).

screamingfrog in spider modeLearning how to use the many Screamingfrog features to weed out SEO issues including non-indexable pages, canonical errors, robots.txt problems, internal links that redirect and more. You’ll always find quick wins by running periodic Screamingfrog crawls.

Use 301 redirects, manage indexed error pages on a website or investigate excluded pages in Search Console

Search Console’s Coverage report is full of useful insights on pages that have been excluded from the Google index (for whatever reason).

exclded pages in search consoleIt’s good to be able to confidently review the errors and exclusions and make a call as to the appropriate course of action for each.

Have an understanding of the types of links that drive website rankings

Understanding what good link building looks like is definitely something that comes with time. You need to spend a lot of time analysing the links that high ranking sites are acquiring. This is one of the situations that benefit the most from you owning your own website, as you can learn how to build links, test what works and analyse your nearest competition.

aHrefs is my favourite tool for link analysis:

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How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 4There are some excellent articles on this subject at Builvisible. Including; Luke Berry’s Free, easy access link buildingWhen the big links aren’t on the table this is the link building advice you need to read and Category page link building for ecommerce sites.

Understand how an international website might use href lang to help search engines differentiate between duplicate pages that use different languages.

International, multi-language websites tend to have their own very unique ways of handling bots and dealing with multiple languages. I recommend you read Aleyda’s extensive work on the subject here. She has tools for testing and generating the important href lang implementation you’ll need to tell Google that a page in a different language is actually the equivalent of an English one you have elsewhere.

Configure rank tracking and monitoring

I have several tools for monitoring search engine visibility (rankings).

For small projects, I’ve found the rank tracker in SEMrush really quite good. Away from the generic SEO visibility scores they generate out of their keyword index (which is also useful data), they have a little known rank tracker.

How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 5

SEMrush have a rank tracker that updates daily. It works really well for small to medium size projects.

For large scale projects, I’m a big fan of Advanced Web Ranking Cloud, and SEOmonitor.

Advanced

You’re now in the realm of advanced SEO.

Understand keyword research and how to develop a keyword strategy for a website

Good keyword research is probably one of, if not the most undervalued processes in search. Because it’s time intensive but delivers no outcome that has a direct outcome on a site’s revenue.

With that being said, you still need to master this art.

For an excellent and free hand to get from little or no experience in this field to an advanced level of understanding, try Nick Eubank’s free 7 step guide to mastering keyword research.

I’d add a useful point, I’ve been working with this Excel formula in keyword research for over a decade now, and it has never let me down.

You can extend the keyword research process, using tools like SEMrush to build a profile of how your competitors are driving traffic from Organic search. This is an exceptionally important part of your research, as is an ability to dissect where a competitor’s links are coming from. We have an in house process called “Opportunity Sizing” which we use to gather insight into the size of a market from a revenue potential point of view.

Have a broad understanding of the world of content marketing and demonstrate an understanding of how websites use blogs, articles and other assets to drive organic traffic to their domains.

Use Cloudflare as a DNS tool and CDN

Cloudflare is an exceptionally clever CDN service with DNS, caching, firewall and security protection and more. Cloudflare’s Service Workers allow you to deploy JavaScript to Cloudflare’s edge, written against an API service similar to Service Workers. You could, for example, make changes to a website on the fly. Something that is becoming a more popular option in the industry.

How to get SEO Jobs That Pay $100 hourly: Ultimate Guide 6

Clloudflare’s new dashboard.

Analyse your site for performance optimisation (using Google Lighthouse)

Site speed performance is an important part of managing a website. The most direct reason to think about site speed is UX – more people will buy from a faster website.

For a primer on site speed optimisation, take a look at Tom’s presentation on site speed for content marketers and Will’s how to with Google Lighthouse.

Demonstrate an understanding of image optimisation

Image optimisation can greatly affect load times, but it’s important to consider how far you should take image compression. Too much and the images get permanently spoiled. For a full overview of the subject, start with this article on Web Fundamentals.

Be able to recognise good from bad links, understand anchor text optimisation and how to manage the link profile of a website

I wrote about the subject of category page linkbuilding last year, citing many common issues in lower quality linkbuilding. There are still (even in 2019!) agencies out there that build dubious links at best. If you have a very hig authority domain, a few poor links here and there won’t make a difference. But if SEO is a major investment for your client and they have limited budget, quality is everything. Read more on the subject of high quality linkbuilding here, herehereherehere, and here.

Have an understanding of XPath and how this can be used to extract data from web pages

Finally this is one of, if not, my favourite subjects. Learn Xpath and do some really interesting things. From building product feeds for retailers, scraping for content marketingretroactive content analysisscraping people also ask boxes, keyword countingcreating newsworthy storiesreally powerful keyword research and more examples from this guide to Xpath.

Other knowledge goals

No SEO’s knowledge base is ever complete, but without background reading in these areas, you’ll never be fully complete. I think it’s important for SEOs to understand these areas:

  • Know what Pagerank is, and how a search engine algorithm was originally designed to work
  • Understand how Machine Learning has affected the way Search Engines work today
  • Know the features that appear in search results, and broadly how you can achieve some of those features for your website
  • Have an understanding of Google algorithm update history and how these changes might have affected the way SEOs promote their websites

Conference content and groups

I would recommend the following groups, channels and conferences to learn rapidly as an SEO.

  • Catalyst Digital’s TechSEO Boost has a live stream and a collection of outstanding videos
  • The BrightonSEO channel has conference presentations from years past.
  • One of the best private SEO training groups is on Slack and it’s called Traffic Think Tank.

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