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Performance Marketing Specialist – Abu Dhabi, UAE. Best #101

Website Finance House Finance House

Finance House

Performance Marketing Specialist – Abu Dhabi, United Arab Emirates. Grow and develop performance marketing across in range of channels such as paid search, Facebook/ social media ads and monitor and optimize channels

Performance Marketing Specialist – Abu Dhabi, United Arab Emirates

Department: Corporate Communications

Reporting to: Head of Corporate Communications

Job location: Abu Dhabi, UAE

Performance Marketing Specialist. Qualification

  • Bachelor’s degree in Business Administration, Marketing or Mass Communications

Experience

  • 2 to 3 years of experience in Digital & Performance Marketing

Performance Marketing Specialist. Major Responsibilities

  • Grow and develop performance marketing across in range of channels such as paid search, Facebook/ social media ads and monitor and optimize channels
  • In-depth knowledge of SEO factors and key algorithm updates
  • Manage digital performance strategy, execution and ROAS of online marketing campaigns including campaign set up, creative testing, reporting, analysis and optimization.
  • Manage and maximize mobile app acquisition and their online shop
  • Responsible for managing significant digital marketing projects ensuring that they are delivered within the budget and scope
  • Launch and test a retargeting strategy to maximize full funnel performance
  • A/B testing on the acquisition funnel to improve conversion rates
  • Understand conversion rate optimization principles and apply hacks to improve KPIs
  • Continuous testing and optimization of messaging, content, creative and user funnel.
  • Creation and management of reporting key digital metrics to help the team continually improve the marketing performance and analyze data and provide insights on a regular basis to assist the team to make data driven decisions.
  • Build dashboards for monitoring KPIs and performances.
  • Identify new channels and opportunities for growth and test their effectiveness

Performance Marketing Specialist. Essential Requirements

  • Strong experience in paid social platforms.
  • Experience in analytics tools such as Amplitude, Mixpanel, Google Analytics, etc.
  • Analytics/Data driven approach: Clear understanding of data, analytics, metrics and statistics.
  • Experienced in SQL & Tableau
  • Excellent working knowledge of Google Ads, specifically PPC
  • Experience in mobile application acquisition
  • Machine learning skills is a big plus
  • Detail, performance and result oriented
  • Experience in online marketing and familiar with latest trends, technologies and developments
  • Experience in handling multiple projects simultaneously
  • Has driven, ambitious, curious and a “roll up the sleeves” attitude towards work
  • Fluent in English, Arabic speaking is a big plus

Performance Marketing Specialist. Seniority Level

Associate

Industry

  • Financial Services

Employment Type

Full-time

Job Functions

  • Design
  • Marketing

To apply for this job email your details to grigortamazyan@mail.ru

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